Social media’s ROI is difficult to measure (especially in B2B PR). Automated marketing tools have come a long way, and can provide a great deal of valuable insight into the reach and conversations around your campaigns, but at the end of the day, the results can be hard to put into a dollar value.
But that certainly doesn’t make social media a waste of time for your business. Read more about the challenges marketing professionals are facing in measurement, and why social is still essential to your marketing strategy, in this recent blog post from Worldcom partner Tech Image.
